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Press Release Dec 2017

Activbody, Inc. Launches Pilot Program to Make Holiday Season Bright for Children at Ronald McDonald House New York
Donation of 200 Isometric Data Devices Gives Children with Pediatric Cancer a Fun and Engaging Way to Stay Active

New York (Dec. 19, 2017) Activbody, Inc., maker of the Activ5 Isometric Data device and apps, today announced a donation of 200 Isometric Data devices to the children of the Ronald McDonald House New York. Just in time for the holidays, the donation from Activbody will help bring smiles and joy to the children as Activ5 delivers a fun and entertaining way for them to stay active at any level of mobility. The donation marks the launch of Activbody’s pilot program for children.

The donation will take place on Tuesday, Dec. 19 at 7:00 p.m. EST, at the Ronald McDonald House New York located at 405 East 73rd Street on Manhattan’s Upper East Side. Activbody CEO, Reuben Katz, Ronald McDonald House New York representatives, as well as the children and their families will be present and available for press interviews and photos.

“We’re extremely passionate about using isometric technology as a positive force while bringing some happiness and joy to these kids,” said Reuben Katz, CEO of Activbody, Inc. “We’re thrilled to work with Ronald McDonald House New York and help spread some holiday cheer, with a fun and engaging way to help keep them active for the children who need it most.”

A first-of-its-kind, Activ5 is a handheld isometrics-based strength training device with a coaching app and games, providing users with a fun and engaging way to exercise, build strength, and prevent muscle atrophy, which can occur in as little as 72 hours. This revolutionary product, which pairs with any smartphone, offers safe, no-impact muscle activation, extensive data measurement capabilities to easily track progress, as well as a growing library of games which children can play standing, seated, and even laying in bed.

About Activbody:

Activbody™ aspires to make the world healthier with fitness and health technologies designed to make exercise convenient for all while monitoring muscle development. Its cornerstone product, Activ5, allows anyone at any fitness level to exercise virtually anywhere through five-minute full body workouts, all while tracking, guiding and even entertaining them. Activ5 is ideal for everyone from working professionals who sit all day, to senior citizens, hospitalized children, or physical therapy patients. Activ5 is the first of its kind to provide isometric workouts and monitor the users progress through its Companion App. For more information, please visit www.activbody.com.

About Ronald McDonald House New York:

Ronald McDonald House® New York is keeping families close by providing temporary housing for pediatric cancer patients and their families. The House can accommodate 95 families, making it the largest facility of its type in the world, and is filled to capacity almost every night. Its location in Manhattan, in close proximity to major cancer treatment centers, draws children and families from across the country and the world, as well as from the metropolitan New York City area. Since its founding, more than 35,000 families have stayed at the House. The House partners with 16 leading cancer treatment hospitals in the New York City area. For more information, please visit: www.rmh-newyork.org.

Press Release Jan 2016

Activbody™ Unveils Activ5™ Isometric-Based Strength Training Device at 2017 CES
Health tech innovator unveils unique, palm-sized device that enables personalized workouts anywhere, anytime

Aliso Viejo, Calif. (Jan. 3, 2016) Activbody, aspiring to make the world healthier by creating fitness and health technologies designed to make exercise fun and convenient, will introduce its inaugural product, Activ5, at the 2017 Consumer Electronics Show (CES), in Las Vegas. A revolution in daily fitness, Activ5 is a first-of-its-kind, wireless-enabled, isometric-based strength training device that coaches users through, 5-minute, low-impact, full-body workouts. CES attendees are invited to experience Activ5 first-hand during CES Unveiled at the Activbody Table 39 on Jan. 3, and at Tech West, Sands Expo L2 Booth 44533, Jan. 5-8, where live demos will take place throughout the show.

A fitness innovation ideal for everyone from working professionals who sit all day, to travelers, seniors, busy moms or simply those who find it challenging to fit in daily activity, Activ5 by Activbody allows anyone with a smartphone to exercise anywhere while coaching, tracking and entertaining them. The sleek and portable handheld device guides users through short burst workouts to keep them active throughout the day, providing full-body toning from both sitting and standing positions, all while tracking results on the companion Activ5 App, which is available on iOS and Android operating systems. Activ5 features more than 100 unique workouts that are fast and fun, and measures data such as strength, strength increases, precision and other personal metrics.

“Most of us sit way too much. We all want to be more fit, but for many of us it’s nearly impossible to carve out time to get to the gym,” said Activbody CEO, Leo Griffin. “Activ5 exercises are discrete and static, so you can work out at your desk, while watching TV or on a plane, making the powerful health-transforming benefits of isometric fitness available to you anytime, anywhere. Best of all, we’ve turned fitness into a game. Our suite of mobile casual games allows you to control the action through muscle force, so it feels more like you’re playing than doing a strenuous workout. After a successful Kickstarter campaign and years of hardware and software development, we’re thrilled to finally share this industry game-changer with the world.”

With a durable design that measures more than 200 lbs. of force, Activ5 helps users increase strength by as much as 5 percent per week, and effectively tones and strengthens muscles through short, 5-minute workouts a few times a day. The Activ5 App personalizes workouts to each user’s fitness level, tracks progress and allows users to exercise while playing games designed by independent gaming studios. Activ5 has a 6-month battery life and is Bluetooth®-enabled.

Isometric exercise is a type of low-impact strength training where the angle of the joints and muscle length do not change during contraction – for example a plank. Scientific research has proven that isometric exercise is one of the fastest and most efficient ways to build strength, accelerate fat burning and tone the body[1] [2][3] [4][5] in fact, five minutes of isometric exercise can be equivalent to 25 minutes of gym-machine exercises.[6] Studies show the benefits of isometrics include: increased energy, lowered blood pressure, weight loss, boosted endurance, reduced pain, as well as bad habit relief (such as smoking), among others.[1] [2][7] [8][9] [10][11] [12][13] [14][15] [16] Medical studies have further revealed that fractionalized exercise can deliver all the results of longer workouts while contributing to heart health, overall well-being and reducing the risk of disease, such as diabetes.

Activ5 will start shipping at the end of January 2017. For more information and to preorder, please visit www.activ5.com. For interview inquiries with Activbody at CES Unveiled or CES Showcase, please contact megan@rkpr.net.

About Activbody

Activbody aims to make the world healthier by making exercise fun and convenient, and creating technologies that allow people to exercise anywhere while tracking, guiding and entertaining them. Activbody was born out of a desire by founder, Dr. Kosta Yanev, to create exercise solutions that could help him fit regular exercise into his life. The company’s inaugural product, Activ5, is a wireless-enabled, portable, isometric-based strength training device that coaches users through 5-minute full body workouts and measures data such as strength, strength increase, exercise precision and other personal metrics. With team members in Orange County, Bulgaria, London and Paris, Activbody is united by its dedication to making the world a more “Activ” and healthy place. Learn more about Activbody and Activ5 at www.activ5.com.

The Activbody™, Activ5™ brands, products, phrases, work product and contents herein are fully protected by international trademark, copyright and patent laws. All rights reserved 2008-2016 Activbody, Inc.

[1] Scand J Rehabil Med. 1979; 11(1):33-6. Increase Of Muscle Strength From Isometric Quadriceps Exercises At Different Knee Angles. M. Lindh.

[2] Pflugers Arch. 1985 Dec; 405(4):384-8. The Effects Of Two Forms Of Isometric Training On The Mechanical Properties Of The Triceps Surae In Man. K. Young, MJ. McDonagh, CT. Davies.

[3] Journal of Applied Physiology Published 1 April 1988 Vol. 64 no. 4, 1500-1505 Myoelectrical And Mechanical Changes Linked To Length Specificity During Isometric Training. C. Thepaut-Mathieu, J. Van Hoecke, B. Maton.[4] Eur. J Appl Physiol Occup Physiol. 1995;70(4):337-43. Effects Of Unilateral Isometric Strength Training On Joint Angle Specificity And Cross-Training. JP. Weir, TJ. Housh, LL. Weir, GO. Johnson.

[5] Annals of Biological Research, 2011: 2 (4):455-459. The Effect Of Three Different Exercising Methods On Under-Skin Fat Rate In Non-Athlete Males. M. Dehghanpor, M.H. Salehian, A. Ojaghi, A. Sahranavard.

[6] The Journal of Applied Research Vol. 6, No. 4, 2006. Muscle Use During Isometric Contraction of Agonist-Antagonist Muscle Pairs in the Upper and Lower Body Compared to Abdominal Crunches and a Commercial Multi Gym Exerciser. J. Petrofsky, J. Batt, H. Jin Suh, R. Jones, N. Ushak, J. P. Tucker, L. Gentry, V. Kambe, T. Billings.

[7] Journal of Applied Physiology Published 1 September 2000 Vol. 89 no. 3, 977-984 DOI: Resistance Training Increases Total Energy Expenditure And Free-Living Physical Activity In Older Adults G. R. Hunter, C. J. Wetzstein, D. A. Fields, A. Brown, M. M. Bamman.

[8] Europ. J. Appl. Physiol. (1978) 40: 45. doi:10.1007/BF00420988. Effect Of Isometric Strength Training On Mechanical, Electrical, And Metabolic Aspects Of Muscle Function. P.V. Komi, J.T. Viitasalo, R. Rauramaa, et al.

[9] Eur J Appl Physiol (2016) 116:1289–1296. Isometric Exercise Training Lowers Resting Blood Pressure And Improves Local Brachial Artery Flow‑Mediated Dilation Equally In Men And Women. M. B. Badrov, S. R. Freeman, M. A. Zokvic, P. J. Millar, C. L. McGowan.

[10] Journal of the American Heart Association: 112.004473. Exercise Training for Blood Pressure: A Systematic Review and Meta-analysis. V. A. Cornelissen, PhD; N. A. Smart, PhD.

[11] The Journal of Applied Research. Volume 7, No.1, 2007. Muscle Strength Training and Weight Loss from a Combined Isometric Exercise and Dietary Program. J. Petrofsky, J. Batt, R. Jones, V. Kambe, N. Ushak, J. P. Tucker, L. Gentry, T. Billings, S. Gunda.

[12] Australian Journal of Basic and Applied Sciences, 5(12): 981-985, 2011. The Effect of Isometric Training on Prevention of Bone Density Reduction in Injured Limbs During a Period of Immobilization. M. Reza Yousefi, N. Ahmadi, M. Reza Abbaszadeh, K. Kheybari, A. Valizadeh and M. Nasiri.

[13] Osteoporosis International. August 2006, Volume 17, Issue 8 pp 1225–1240. High-Intensity Resistance Training And Postmenopausal Bone Loss: A Meta-Analysis. M. Martyn-St James, S. Carroll.

[14] Europ. J. Appl. Physiol. (1978) 40: 45. doi:10.1007/BF00420988. Effect Of Isometric Strength Training On Mechanical, Electrical, And Metabolic Aspects Of Muscle Function. P.V. Komi, J.T. Viitasalo, R. Rauramaa.

[15] Isokinetics and Exercise Science 19 (2011) 207–214. The Effect Of Early Isometric Exercises On Clinical And Neurophysiological Parameters In Patients With Sciatica: An Interventional Randomized Single-Blinded Study. J. Huber, P. Lisinski, W. Samborski and M. Wytrazek.

[16] 2009 Society for the Study of Addiction. Effect Of Isometric Exercise And Body Scanning On Cigarette Cravings And Withdrawal Symptoms. M. Ussher, M. Cropley, S. Playle, R. Mohidin, R. West.